LIVE SHOWREEL
(2025)
DEAD HORSE
(LIVE BAND)
THIS WAS NEVER LOVE
(LIVE SOLO)
BIOGRAPHY
“Such a great classic artist in every sense”
“An emotive and uncompromising alternative artist at the top of her game”
“Truly exceptional”
An internationally recognised musician and multidisciplinary artist, Rachel Croft is known for her powerful vocals, cinematic songwriting, and electrifying stage presence. Her works have been featured on Netflix, BBC Two, and premiered on major global outlets including CMT (USA) and the BBC.
Described as “truly exceptional” by BBC Introducing, her distinctive sound has graced iconic venues such as The Bitter End (New York), The Bluebird Cafe (Nashville), Bush Hall and Camden Assembly in London, alongside special performances in renowned spaces like Abbey Road Studios and The Blue Room in London’s O2 Arena. Most recently Rachel was flown to El Salvador, where a full-length documentary with LYSN captured her shooting music videos on active volcanoes.
A champion of independent artists and womxn in music, Rachel dedicates much of her time guiding others wishing to work in music and leading by example through her TikTok presence (32K+ followers) and inclusive attitude towards those she collaborates with on and off stage.
Recent festival appearances include Secret Garden Party (UK), Black Deer (UK), Toxoplasmose (Switzerland) and Festival a Toute Heure Paris (France) around packed shows around Europe on regular tours.
Rachel’s music has been on rotation across leading UK and international chains such as Tesco and Waterstones, she works closely with Gibson Guitars, and was named Caffè Nero’s Artist of the Month.
Beyond music, Rachel is a multifaceted creative force. She brings her vision to life through original pen and ink illustrations, mixed media animation, lino cuts, and video editing, weaving her visual art into all of her projects.
RECENT + UPCOMING PROJECTS
Following the much anticipated release of A Mind Made of Sky, her cinematic EP, Rachel fully sold out of her entirely crowdfunded vinyl adorned with her own artwork, and has since released a new meticulously hand-animated, mixed-media music video for Bittersweet, her follow up single, garnering over 4.5 million views across socials. This labour of love has been nominated for multiple international awards, and took 4 months to complete.
2026 has seen a glorious UK, Switzerland and Netherlands tour and Rachel has also gained multiple song placements with major retailers across Europe.
Following the viral success of her single Time Waits For No Man on TikTok, Rachel was invited by BBC Introducing and York St John University to record the track live at the legendary Abbey Road Studios. The session also resulted in a second single, which featured on a special vinyl release supporting Children in Need in 2026.
Farther afield, Rachel travelled to El Salvador Central America three times within a year for a life altering pilot project with production company LYSN.
With exclusive approval from the Ministry of Tourism, she filmed a music video and full length documentary amid the country’s breathtaking volcanic landscapes, beaches and forests.
During her time there, Rachel met with the Minister of Tourism herself, and the UK Ambassador, hosted a premiere at the National Art Gallery, and collaborated and performed her songs with an El Salvadoran band. The UK premiere is set for November 2026 in Central London.
Behind the scenes, Rachel has been collaborating on songs with legendary musician Dave Stewart of the Eurythmics, also begun an exciting new project with rising multi-instrumentalist and alt-rock producer Natsuma.
Their concept, GRITTE, will emerge in early 2027, promising a bold new sound and electric live show, running in contrasted parallel with gentler acoustic sounds from Rachel who will be releasing acoustic analogue versions of her songs as a celebration of all things human made in a world of AI.
Several more international tours are scheduled in 2027, including New Zealand, Germany, Switzerland and much of the UK.
So basically not much going on
AUDIENCE
Listeners’ gender
63% Female
31% Male
6% Other
Listeners’ age
54% 25-34
18% 12-24
16% 35-44
6% 55-64
6% Other
Top Countries
1. United States
2. United Kingdom
3. Canada
4. Australia
5. Germany
SELECTED VIDEOS
BITTERSWEET - ANIMATED MUSIC VIDEO (2026)
MIXED MEDIA ANIMATION BY RACHEL CROFT
SKIN AND BONE - VISUALISER (2025)
PACIFY ME - MUSIC VIDEO (2024)
CHASING TIME - LIVE (2021)
FAILURE - ANIMATED MUSIC VIDEO (2024)
WEAVER BIRD - VISUALISER (2022)
ONLY DREAMS - VIDEO (2017)
SELECTED FEATURES
TV / SYNC
LYSN El Salvador - Full length Documentary 2025/6 (link)
Netflix, BBC iPlayer – Rebel Cheer Squad, Get Even, 2022 (link)
BBC2 – Cazoo UK Championship Final Opening, 2021 (link)
NottsTV – Live Show Feature & Interview, 2023
Noardewyn Live (Netherlands) – Live Performances, 2018-present
IN-STORE
Caffè Nero – “Artist of the Month” February 2024 (link)
Caffè Nero – Official In-Store Playlist, 2023-present
Tesco - Official In-Store Playlist, 2024-present
Waterstones - Official In-Store Playlist, 2024-present
Centre Parcs - Official In-Store Playlist, 2024-present
Outernet London – Abbey Road Photography Awards, 2023
PRESS
Time Out – Abbey Road Photography Awards, 2023 (link)
ElSalvador.com - LYSN X Rachel Croft premiere in San Salvador, 2026 (link)
El Diario De Hoy - LYSN X Rachel Croft premiere in San Salvador, 2026 (link)
Atwood Magazine – “I Won’t Turn You Away” premiere, 2023 (link)
Left Lion – Rough Trade Nottingham gig feature, 2023 (link)
CMT.com – “Hurricane” premiere, 2022 (link)
New Noise Magazine – “Reap What You Sow” premiere, 2021 (link)
Louder Than War – “Hours Awake” review, 2019 (link)
Tom Robinson’s Fresh On The Net - “Only Dreams” feature, 2017 (link)
EDITORIAL PLAYLISTS
Spotify – “Melancholia Indie”
Spotify – “Indielandia”
Spotify – “Kaleidoscope”
RADIO
BBC Introducing – Various plays, 2017-present
Regional BBC Radios – York, Leeds, Bristol, Cambridge, etc, 2017-present
BBC Radio 6 – Tom Robinson’s Introducing Mixtape, 2018
SELECTED LIVE
UK
The Blue Room at the O2 Arena
Abbey Road Studios, London
Gibson Garage, London
Bush Hall, London
The Garage, London
Camden Assembly, London
Green Note, London
KOKO, London
Bodega, Nottingham
Barbican, York
Secret Garden Party
Black Deer Festival
Cambridge Festival
USA
The Bitter End, New York
Bluebird Café, Nashville
NETHERLANDS
Bevrijdingsfestivals, Leeuwarden
Songwriter Festival – Theater ‘t Voorhuys, Emmeloord
Elfia Festival, Arcen & Haarzuilens
REST OF WORLD
UK Emabassy (El Salvador)
La Guitarra, El Tunco (El Salvador)
Toxoplamose Festival (Switzerland)
Festival a Toute Heure, Paris (France)
Mahogany Hall, Bern (Switzerland)
Cave des Bernunes, Sierre (Swizterland)
Folk Club, Torino (Italy)
Costa Festival, Algarve (Portugal)
Matilda, Macon (France)
Armer Konrad, Nuremberg (Germany)
Photo credits - Michelle Fredericks