DEAD HORSE (LIVE BAND)

THIS WAS NEVER LOVE (LIVE SOLO)

 

BIOGRAPHY

Featured on Netflix and BBC 2, Rachel Croft is an "emotive and uncompromising alternative artist at the top of her game” (Atwood Magazine) wielding exceptional vocals, cinematic songwriting and an electrifying stage presence.

Based in London, Rachel’s thunderous alt-rock works have premiered in leading global outlets such as CMT and the BBC, and play on rotation in-stores across some of the largest retailers of the UK and beyond, including Tesco, Waterstones and Centre Parcs.

2024 saw Rachel take to the stage at the Blue Room in the O2 arena, work with Gibson Guitars, feature as Caffè Nero’s Artist Of the Month (February) and completely sell out blistering headline shows at both The 229 in London and The Crescent in York.

Read the full bio here.

 

AUDIENCE

(Spotify Analytics, January 2025)

Listeners’ gender
62% Female
33% Male
2% Non-binary
3% Other

Listeners’ age
49% 25-34
23% 12-24
14% 35-44
7% 55-64
7% Other

Top Countries
1. United States
2. United Kingdom
3. Canada
4. Australia
5. Germany

 

In Numbers

INSTAGRAM
Followers: 12.2k

TIKTOK
Followers: 20.6k

FACEBOOK
Followers: 7.3k

YOUTUBE
Owned Views: 400k+
Earned Views: 1m+

SPOTIFY
Total Streams: 1m+

 

SELECTED FEATURES

TV / SYNC

  • Netflix, BBC iPlayer – Rebel Cheer Squad, Get Even, 2022 (link)

  • BBC2 – Cazoo UK Championship Final Opening, 2021 (link)

  • NottsTV – Live Show Feature & Interview, 2023

  • Noardewyn Live (Netherlands) – Live Performances, 2018-present

IN-STORE

  • Caffè Nero – “Artist of the Month” February 2024 (link)

  • Caffè Nero – Official In-Store Playlist, 2023-present

  • Tesco - Official In-Store Playlist, 2024-present

  • Waterstones - Official In-Store Playlist, 2024-present

  • Centre Parcs - Official In-Store Playlist, 2024-present

  • Outernet London – Abbey Road Photography Awards, 2023

PRESS

  • Time Out – Abbey Road Photography Awards, 2023 (link)

  • Atwood Magazine – “I Won’t Turn You Away” premiere, 2023 (link)

  • Left Lion – Rough Trade Nottingham gig feature, 2023 (link)

  • CMT.com – “Hurricane” premiere, 2022 (link)

  • New Noise Magazine – “Reap What You Sow” premiere, 2021 (link)

  • Louder Than War – “Hours Awake” review, 2019 (link)

  • Tom Robinson’s Fresh On The Net - “Only Dreams” feature, 2017 (link)

EDITORIAL PLAYLISTS

  • Spotify – “Melancholia Indie”

  • Spotify – “Indielandia”

  • Spotify – “Kaleidoscope”

RADIO

  • BBC Introducing – Various plays, 2017-present

  • Regional BBC Radios – York, Leeds, Bristol, Cambridge, etc, 2017-present

  • BBC Radio 6 – Tom Robinson’s Introducing Mixtape, 2018

SELECTED LIVE

UK

  • The Blue Room at the O2 Arena

  • Gibson Garage, London

  • Bush Hall, London

  • The Garage, London

  • Camden Assembly, London

  • Green Note, London

  • KOKO, London

  • Bodega, Nottingham

  • Barbican, York

  • Secret Garden Party

  • Black Deer Festival

  • Cambridge Festival

USA

  • The Bitter End, New York

  • Bluebird Café, Nashville

NETHERLANDS

  • Bevrijdingsfestivals, Leeuwarden

  • Songwriter Festival – Theater ‘t Voorhuys, Emmeloord

  • Elfia Festival, Arcen & Haarzuilens

EUROPE

  • Toxoplamose Festival (Switzerland)

  • Mahogany Hall, Bern (Switzerland)

  • Cave des Bernunes, Sierre (Swizterland)

  • Folk Club, Torino (Italy)

  • Costa Festival, Algarve (Portugal)

  • Matilda, Macon (France)

  • Armer Konrad, Nuremberg (Germany)

 

SELECTED VIDEOS

FAILURE - VIDEO (2024)

MIXED MEDIA ANIMATION BY RACHEL CROFT

PACIFY ME - VIDEO (2024)

HURRICANE - VISUALISER (2022)

WEAVER BIRD - VISUALISER (2022)

REAP WHAT YOU SOW - VIDEO (2021)

CHASING TIME - LIVE (2021)

ROOTS - LIVE (2021)

ONLY DREAMS - VIDEO (2017)

 

Photo credits - Naisargi Shah, Michelle Fredericks