DEAD HORSE (LIVE BAND)

THIS WAS NEVER LOVE (LIVE SOLO)

 

BIOGRAPHY

Featured on Netflix and BBC 2, Rachel Croft is an "emotive and uncompromising alternative artist at the top of her game” (Atwood Magazine) wielding exceptional vocals, cinematic songwriting and an electrifying stage presence.

Rachel’s songs have premiered in leading global outlets such as CMT and the BBC, performed at the iconic Abbey Road Studios, and played on rotation across some of the largest retail chains in the UK and beyond, including Tesco, Caffè Nero and Waterstones.

Rachel has graced iconic venues such as the Bitter End in New York and the Bluebird Cafe in Nashville, as well as Bush Hall and Camden Assembly in London. Other live highlights include festivals such as Cambridge, Secret Garden Party and Black Deer, and selling out venues all across Europe on tours annually.

Read the full bio here.

 

AUDIENCE

(Spotify Analytics, January 2025)

Listeners’ gender
62% Female
33% Male
2% Non-binary
3% Other

Listeners’ age
49% 25-34
23% 12-24
14% 35-44
7% 55-64
7% Other

Top Countries
1. United States
2. United Kingdom
3. Canada
4. Australia
5. Germany

 

In Numbers

INSTAGRAM
Followers: 12.4k

TIKTOK
Followers: 24.0k

FACEBOOK
Followers: 7.3k

YOUTUBE
Owned Views: 440k+
Earned Views: 1m+

SPOTIFY
Total Streams: 1m+

 

SELECTED FEATURES

TV / SYNC

  • Netflix, BBC iPlayer – Rebel Cheer Squad, Get Even, 2022 (link)

  • BBC2 – Cazoo UK Championship Final Opening, 2021 (link)

  • NottsTV – Live Show Feature & Interview, 2023

  • Noardewyn Live (Netherlands) – Live Performances, 2018-present

IN-STORE

  • Caffè Nero – “Artist of the Month” February 2024 (link)

  • Caffè Nero – Official In-Store Playlist, 2023-present

  • Tesco - Official In-Store Playlist, 2024-present

  • Waterstones - Official In-Store Playlist, 2024-present

  • Centre Parcs - Official In-Store Playlist, 2024-present

  • Outernet London – Abbey Road Photography Awards, 2023

PRESS

  • Time Out – Abbey Road Photography Awards, 2023 (link)

  • Atwood Magazine – “I Won’t Turn You Away” premiere, 2023 (link)

  • Left Lion – Rough Trade Nottingham gig feature, 2023 (link)

  • CMT.com – “Hurricane” premiere, 2022 (link)

  • New Noise Magazine – “Reap What You Sow” premiere, 2021 (link)

  • Louder Than War – “Hours Awake” review, 2019 (link)

  • Tom Robinson’s Fresh On The Net - “Only Dreams” feature, 2017 (link)

EDITORIAL PLAYLISTS

  • Spotify – “Melancholia Indie”

  • Spotify – “Indielandia”

  • Spotify – “Kaleidoscope”

RADIO

  • BBC Introducing – Various plays, 2017-present

  • Regional BBC Radios – York, Leeds, Bristol, Cambridge, etc, 2017-present

  • BBC Radio 6 – Tom Robinson’s Introducing Mixtape, 2018

SELECTED LIVE

UK

  • The Blue Room at the O2 Arena

  • Gibson Garage, London

  • Bush Hall, London

  • The Garage, London

  • Camden Assembly, London

  • Green Note, London

  • KOKO, London

  • Bodega, Nottingham

  • Barbican, York

  • Secret Garden Party

  • Black Deer Festival

  • Cambridge Festival

USA

  • The Bitter End, New York

  • Bluebird Café, Nashville

NETHERLANDS

  • Bevrijdingsfestivals, Leeuwarden

  • Songwriter Festival – Theater ‘t Voorhuys, Emmeloord

  • Elfia Festival, Arcen & Haarzuilens

EUROPE

  • Toxoplamose Festival (Switzerland)

  • Mahogany Hall, Bern (Switzerland)

  • Cave des Bernunes, Sierre (Swizterland)

  • Folk Club, Torino (Italy)

  • Costa Festival, Algarve (Portugal)

  • Matilda, Macon (France)

  • Armer Konrad, Nuremberg (Germany)

 

SELECTED VIDEOS

FAILURE - VIDEO (2024)

MIXED MEDIA ANIMATION BY RACHEL CROFT

PACIFY ME - VIDEO (2024)

HURRICANE - VISUALISER (2022)

WEAVER BIRD - VISUALISER (2022)

REAP WHAT YOU SOW - VIDEO (2021)

CHASING TIME - LIVE (2021)

ROOTS - LIVE (2021)

ONLY DREAMS - VIDEO (2017)

 

Photo credits - Naisargi Shah, Michelle Fredericks